On Sunday, Feb 1 I'm participating in the Washington Bridal Showcase. A flurry of wedding professionals will take the cavernous Dulles Expocenter and turn it into a mall for brides. Now you gotta have an imagination to transform a cavern a mall that will not trun off the customer but we do it.
For the first time I will be taking a double booth at the event with a florist and a wedding planner ifrom n a small marketing group I belong to, Event Realities. #373, two aisles from the fashion show area and on the end of a row. Preparation is well under way with brochures, flyers, banners and a video. I will create the flyers and brochures myself, just basic updates to previous versions. The banner and video will be outsourced, the banner to an online company (less cost) and the video to Alan Heath, a veteran, award winning photojopurnalist from the UK and a long time associate.
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